They look, then leave.
CROfy checks what shoppers see first on every screen: photos, price, reviews and who it's for. If the first door feels wrong, nobody walks through.
Why do shoppers leave without buying?
CROfy finds where your online store loses buyers, and what to fix first.
Absolutely free for the first 10 audits
Join the waitlist
Tell us what's going wrong on your store. We're opening to a small group of brands first.
The teardown
What a teardown looks like
We go through your pages on every screen, find the friction and show you exactly what to fix.
- 1Key benefitOn a laptop, "who it's for" sits right beside the photo.
- 2Real totalThe shipping fee shows up only at checkout, on every screen.
- 3First screenOn a phone, the photo fills the whole first screen.
- 4Below the foldOn a phone, "who it's for" and Add to cart get pushed out of sight.
Sounds familiar?
Every door in your store is smaller than the last.
Lots of people walk in. Only a few make it to the order. CROfy finds the door that's too narrow and widens it.
They add, then stall.
CROfy looks at shipping fees, offers and your free-shipping threshold. It also finds bundles and add-ons that make each order bigger.
They start, then quit.
CROfy cuts forced sign-ups, long forms and surprise costs, so the checkout door stops shrinking.
They order, then cancel.
CROfy makes the last step clear: delivery dates, payment options and a confirmation that gives buyers no reason to back out.
CRO notes
A few things worth knowing about conversion
Plain notes for founders. Nothing here needs a tool or an agency.
Most carts are never checked out
Around 7 in 10 online carts are abandoned. A cart is often a wishlist, so the real question is what stops the shoppers who did mean to buy.
Surprise costs are the top reason people quit
Shipping, fees or taxes that appear late are the most common reason shoppers give for leaving checkout. Show the total early.
Forced sign-up costs you orders
Making a first-time buyer create an account before paying is one of the most cited checkout blockers. Let them check out as a guest.
Shoppers buy on fit, not features
"Is this right for me?" matters more than a long spec list. Answer it above the fold, in the shopper's own words.
Check every screen, not just yours
Shoppers arrive on phones, tablets and laptops. Review each layout on its own, on a real device, before calling a change done.
Fix one thing, then measure
Smaller stores rarely have the traffic for clean A/B tests. Change one thing at a time and compare a few weeks before and after.
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